Portrait of a smiling man with glasses and a beard wearing a black jacket against a colorful background.

branding - marketing - strategy - design -

branding - marketing - strategy - design -

Hi, I’m brand architect Alex Wichman.

I make art, take pictures, and write about the world aorund me.

LEARN ABOUT MY JOURNEY.

explore my world IN Stories.

BOOK TIME TO MEET & BUILD YOUR BRAND.

SHOP FOR original art, prints, swag, & more.

Xoxo —

ALEX

Collage of diverse people and places: 1) Man with yellow sports car, 2) Person in colorful outfit with purple hair, 3) Woman in period costume, 4) Woman in city street, 5) Night scene with cyclist, 6) Storefront with mannequins, 7) Two people at an outdoor event, 8) Man holding items at an outdoor gathering.

GET THE STORY

With the vision of a photojournalist and the curiosity of an anthropologist, I explore how people connect, create, and communicate in their world.

Along my journey, I've uncovered valuable stories and strategies that connect with audiences and drive brand success. Let’s dive deeper into the path I’ve carved and the insights I’ve gained along the way.

BOOK TIME

Click on a date to book a free, 30-minute session with me to gain fresh clarity on your brand’s identity and strategy. In this conversation, we’ll uncover key insights that align your business with the market, setting a clear direction for growth. Together, we'll create a blueprint for impactful, lasting changes that transform your presence and elevate your business.

Paintings of vintage cars with prices and dimensions; top image features a red sports car priced at $65, sized 6” x 3.5”, and bottom image features an orange classic car priced at $90, sized 6” x 5”.

GET THE art

I paint what moves me—cars with soul and people whose spirit and style leave a mark. Each piece captures a story, told entirely by hand.

In a world full of filters and AI, true, hand-painted art stands out. Own something real—made with heart, made to last.

Person wearing white T-shirt with illustrations of a yellow car and a motorcycle on the back, standing against a black background.

get the gEAR

I’ve always believed art should live beyond the canvas. That’s why I bring my work into the world of street fashion—wearable pieces with meaning and attitude.

Like Keith Haring said, if you can’t buy the painting, grab the shirt. Get your gear and wear it LIVE!