The Path from Engineer to Brand architect
Every hero’s journey starts with a call to adventure. For Alex, that call came early—through his work as an engineer, traveling the country and world while representing companies like Verizon, Edgecast, and AT&T. In these roles, he didn’t just solve complex challenges in the cloud and streaming world, he became the human face of technology.
But long before his corporate adventures, Alex studied at the California Institute of the Arts, where he explored the intersection of storytelling and tech. There, he built immersive experiences that blended the analog and digital world with live-action performance—a creative foundation that never left him.
As the brand architect for STAAJ Solutions and it co-brands, Alex develops go-to-market strategies for founders, physicians, and leaders in high-risk industries. His work is personal. The outcomes matter. And the relationships he builds along the way are at the core of what he does best.
Today, Alex lives within the Hollywood thirty mile zone with his wife and three children. He continues to blend the technical insight he gained through years in media infrastructure with the creative spirit honed through photography, writing, and filmmaking. His approach is equal parts strategic and expressive—built on the belief that great storytelling can shape not just brands, but entire industries.
And like any true hero, Alex is always chasing the next great challenge, the next human connection, and the next story waiting to be told.
Book Time now to join Alex and craft your brand’s story together.